The owner of L'Etage Magazine had an outdated blog and wanted to update her platform to something modern with more functionality. Besides following her direction of what she wanted, I did some research of other magazine websites and decided that it would be a good idea for her to have multiple locations where she could have advertisements. Besides the typical banner and sidebar ads, I specifically wanted her to have the background takeover ad so she would be able to sell different tiers and packages of advertisements. Her website allows her to have different background ads according to the featured category. You will notice on each page that there is an empty white space on both sides. This space can be filled with prominent ads and is valuable real-estate on her website.